Vinh-Loi Supermarket (AsRopa Food GmbH)

Berlin

• Designed and produced 100+ social-media graphics using Adobe Photoshop & Illustrator, boosting follower engagement by 150%
• Created store layouts, wayfinding signage, and customer journey maps for the new Tempelhofer Hafen location, aligning with brand guidelines
• Led multi-channel marketing campaigns (print, digital, in-store) for Chinese New Year, Mooncake Festival and Hotpot promotions
• Collaborated with the Thai Embassy and Korean chefs on cross-functional cultural events to drive foot-traffic
• Standardized a 5,000+-SKU product database and cleared a 20,000+ item backlog, improving catalog accuracy
• Developed packaging designs and a cohesive CI for AsRopa and the Three Coconut Tree sub-brand

Foodwatch e.V.

Berlin

• Edited and produced 5+ campaign videos in Adobe Premiere Pro for the 'Goldener Windbeutel 2023' street-interview series
• Designed exposé report cover and interiors in Adobe InDesign, simplifying complex data on greenwashing in dairy
• Ensured on-brand visual consistency across print and digital assets in coordination with research teams

The Limelight Collective

Berlin

• Managing public relations and communications for creative collective
• Developing strategic partnerships and media relationships
• Coordinating promotional campaigns and events

Creative Coding HK Ltd.

Hong Kong

• Directed educational programs for creative coding initiatives
• Managed curriculum development and instructor coordination
• Established partnerships with educational institutions